Earlier this week, players encountered unexpected pop-up advertisements promoting the Assassin’s Creed: Mirage Black Friday Sale while engaged in older games like Assassin’s Creed: Valhalla, Odyssey, and Origins. Initially believed to be a sales-driven endeavor, Ubisoft has now officially dismissed these claims, attributing it to a technical error.
The issue came into the limelight when a Reddit user reported a full-screen Assassin’s Creed: Mirage 20% off advertisement appearing during gameplay. The Reddit post reads as follows:
Just got an in-game advertisement when I tried to go to the map
byu/triddell24 inxboxone
Upon investigation by The Verge and IGN, Ubisoft clarified that the pop-up ads were not intentional but the result of a technical glitch. The statement says, “We have been made aware that some players encountered pop-up ads while playing certain Assassin’s Creed titles yesterday, This was the result of a technical error that we addressed as soon as we learned of the issue.”
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However, no specific details regarding the cause of the error was provided by Unisoft.
Not the First Time
This is not the first instance of Ubisoft experimenting with the in-game advertisements. Back in NBA 2019, the inclusion of unskippable video ads sparked significant criticism.
The sudden impression of the latest title’s pop-up ads, especially during the Black Friday period, raises questions about the possibility of it being merely a technical error.
